it was a long time coming and sadly i’m the one who has dragged this out longer than it needed to be, but after years we need to break up. i’m sorry, and i’m not gonna try and pull the ‘it’s not you it’s me‘ bit, because it clearly isn’t me, it’s all your fault.
see, i used to go to your for advice, guidance and some really good recipes. now, you have become a vast wasteland of commercials, table-scapes, and ugh, sandra lee and guy fieri. gone are the days of respectable cooks and chefs like mario batali, ming tsai, and david rosengarten. these people have been replaced with hacks like sandra lee, rachel ray and guy fieri. it’s no wonder they jumped ship, they saw where it was all headed and were ahead of the curve.
recently your homepage and whole site, for that matter, underwent a huge revamp and i have to say that frankly it sucks. i can’t find anything on your site to save my holiday party or even a random weeknight dinner. i click on one of your pages to view recipes and a new page loads and a video starts, with no recipes on the page at all. a video? if i wanted to see emeril fuck up another recipe i would click on the video or turn on your tv channel. you can’t even get to the recipes anymore without searching for almost exactly the name of the recipe. what good is that? i used to got to you for ideas, now i try like hell to stay away.
don’t even get me started on the shameless coupon placement in the actual recipes themselves. really, who needs a coupon for salt? it’s salt you dumbasses, it’s dirt cheap. even kosher salt is cheap, do you really need a coupon? please, please stop making cookware and overpriced tuscan herb mix. please rework your site to stop trying to hock your shitty wares and corporate sponsorships from wal-mart and kraft.
listen, until you make some major changes we are through. i will continue to frequent places like allrecipes.com or epicurious.com. they have good content that’s a mix of users and pros and really good comments. their pages load fast, and most of all i don’t feel like i’m purposely going to an entire site that’s one big fucking commercial. if you’re like me, stay away.
you know, it’s a funny thing about websites that make money off of giving free content by selling ads: if no one goes to the site or clicks on the ads, they don’t make any money. my vote: stay away.